New Delhi: Reliance
Retail has successfully bagged an exclusive marketing and distribution deal with
the deal, Reliance will have standalone iStores, co-branded as "iStore by
Reliance Digital", the first of which is to come up by October-end in Bangalore.
standalone store will be opened just before Diwali, and will cover over 2,000
sq ft of floor space.
deal is also a first for Apple, who is tying up for the first time with a large
corporate house for marketing and distribution, anywhere in the world.
standalone stores, Reliance''s iStores would retail Apple products, including Macintosh
computers, iPods, and later, the iPhone.
Apple stores feature a theatre for presentations and workshops, a studio for training
with Apple products, and a Genius Bar for technical support and repairs. Apple
stores also offer free workshops to the public.
sources say that by the end of 2007, Reliance Retail is looking to open 10 iStores,
with Apple investing in market development.
deal is seen as symbiotic, giving Apple immediate presence and scale in India,
a market where its has a following and brand recognition, but limited presence.
For Reliance, benefits will come in the form of Reliance Digital''s co-branding
Digital is the consumer electronics arm of the Indian conglomerate''s retail venture,
and currently has a single store in the national capital region. Apple for its
part has few resellers in India, but no company-owned store.
sells its products globally through its online stores, retail stores, direct sales
force, third-party wholesalers, resellers and value-added resellers.
also see : Other
reports on Reliance Retail India
reports on Apple