Textile and apparel company Raymond Ltd has announced
its entry in the Rs800 crore premium women''s western-wear
market with the launch of ColorPlus Women.
will open 175 stores in the next three years to retail
the range of ColorPlus apparel.
Woman has been fashioned into an assortment of shirts,
trousers, dresses, capris, t-shirts, skirts, jackets,
denim jeans etc. The newly launched brand offers five
lines of clothing, including daywear, sports-wear, business-wear
as well as formalwear.
premium-wear range starting from Rs900 to Rs1,900 will
be available at ColorPlus flagship store in multi-brand
outlets and large format stores across the country.
Hari Singhania, chairman and managing director, Raymond,
said that the new brand would vie for a significant part
of the Rs800-crore premium western women-wear market which
is growing at 20 per cent annually.
the end of the year, Raymond expects to open five exclusive
ColorPlus women-store as well as 12 lifestyle stores.
women''s wear range will be launched in the four metros
Delhi, Mumbai, Kolkata, Chennai, and four mini
metros, Bangalore, Hyderabad, Pune and Ahmedabad.
fabrics used for the construction of the exclusive range
include linen, 100 per cent cotton, cotton-blends, printed
silks, satin and georgettes.
the collections are complemented by a matching range of
accessories like genuine leather hand bags, hand braided
belts, shoes and scarves. The total premium women''s western
wear market in India is estimated at Rs2,700 crore.