Good liquor sales force Radico Khaitan to expand capacity
19 May 2003
Radico Khaitan, one of the largest manufacturers of liquor in the country, is best known for its brands 8 PM whisky and Contessa rum; the latter is one of the largest selling brands among defence forces, crossing a sales figure of 2 million cases last year.
The newly launched premium whisky Special Appointment has surged ahead, also Old Admiral VSOP brandy, recently launched in Kerala, has been a runaway success, thereby contributing to the strong growth. Similarly, the acquired brands, Whitefield whisky and brandy, also registered a good sales growth. For the year ended 31 March 2003 the company posted a net profit of Rs 18.58 crore on a turnover of Rs 620.86 crore as against a net profit of Rs 11.83 crore and a turnover of Rs 480.54 crore posted the previous year. Radico Khaitan chairman and managing director Lalit Khaitan says the increase in profits is partly due to the cost-efficiencies achieved by the company.