Frito-Lay focusing on health-oriented products
20 Oct 2007
Taking the "health" route, the company has switched to healthier oils in the snacking segment, including wafer chips and wafers of Indian origin like ''Kurkure''. More localised offerings customised to regional Indian tastes are reportedly in the offing.
The company is aiming at bringing to the breakfast table, the healthiest option through its oat-based cereal. According to the company, oatmeal contains the right quantities of healthy fats and soluble fibre, while being adequately filling. It is in the process of launching two more flavours in the product line.
Frito Lay has shifted to using rice bran oil in its core products in the snacking segment, given consumers'' preferences and lifestyle choices, which has prompted the company to make its core product range healthier.
The
core products comprise Kurkure, Uncle Chipps and Cheetos, all of which are now
made using rice bran oil, which in turn have helped reduce the levels of saturated
fats in these products by 40 per cent. Frito Lay''s says its products have zero
transfats.
