labels: pepsico, foods / beverages, marketing - general
Frito-Lay focusing on health-oriented products news
20 October 2007
Kolkata: PepsiCo has a number of health-oriented rollouts scheduled in other food segments, to follow up its recent launch of oat-based cereals in the breakfast segment.

Taking the "health" route, the company has switched to healthier oils in the snacking segment, including wafer chips and wafers of Indian origin like ''Kurkure''. More localised offerings customised to regional Indian tastes are reportedly in the offing.

The company is aiming at bringing to the breakfast table, the healthiest option through its oat-based cereal. According to the company, oatmeal contains the right quantities of healthy fats and soluble fibre, while being adequately filling. It is in the process of launching two more flavours in the product line.

Frito Lay has shifted to using rice bran oil in its core products in the snacking segment, given consumers'' preferences and lifestyle choices, which has prompted the company to make its core product range healthier.

The core products comprise Kurkure, Uncle Chipps and Cheetos, all of which are now made using rice bran oil, which in turn have helped reduce the levels of saturated fats in these products by 40 per cent. Frito Lay''s says its products have zero transfats.


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Frito-Lay focusing on health-oriented products