Kolkata: PepsiCo has a number of health-oriented rollouts scheduled in other
food segments, to follow up its recent launch of oat-based cereals in the breakfast
the "health" route, the company has switched to healthier oils in the
snacking segment, including wafer chips and wafers of Indian origin like ''Kurkure''.
More localised offerings customised to regional Indian tastes are reportedly in
company is aiming at bringing to the breakfast table, the healthiest option through
its oat-based cereal. According to the company, oatmeal contains the right quantities
of healthy fats and soluble fibre, while being adequately filling. It is in the
process of launching two more flavours in the product line.
Lay has shifted to using rice bran oil in its core products in the snacking segment,
given consumers'' preferences and lifestyle choices, which has prompted the company
to make its core product range healthier.
core products comprise Kurkure, Uncle Chipps and Cheetos, all of which are now
made using rice bran oil, which in turn have helped reduce the levels of saturated
fats in these products by 40 per cent. Frito Lay''s says its products have zero