Kishore Biyani''s Future Group''s stalwart Pantaloon Retail has decided to enhance
its basket of private label products marketed through its Big Bazaar hypermarket
sources indicate that Pantaloon already has a range of private label products
on the shelves of its hypermarkets, across the apparel, food and electronics categories,
which presently contributes around 12-14 per cent to its sales. The company is
reportedly looking at expanding this to 25 per cent over a two-year period.
to the source, the company crossed the critical mass of 45-50 a few months back,
which has further opened up the opportunity for private labels, as the number
is better capable of supporting a certain amount of manufacturing to ensure cost
Group''s Big Bazaar network presently has 70 stores across major cities, of which
22 are in the South. According to reports, the portfolio of products in the food,
electronics, apparel and cosmetics segments would most likely be expanded, through
the outsourcing model as opposed to in-sourcing manufacturing lines, which is
where a large part of the private labels would feature.
Retail reportedly estimates enough room for 15-20 hypermarkets in each city. Chennai
presently has a lone store, and would be joined by another within a few months.