Ola acquires Ridlr
03 April 2018
Leading ride-hailing company Ola on Tuesday announced the acquisition of Mumbai-based Ridlr, an end-to-end public transport ticketing and commuting app.
The acquisition complements Ola’s efforts to integrate its mobility platform with public transportation infrastructure. “The integration of Ridlr will bring new opportunities for users to serve their mobility needs,” said the company.
Ridlr, which was established in 2012, enables users to search and book public transport options on their mobile phones. Its proprietary IoT devices bring digital capabilities to public transportation in India.
With the acquisition, Ola hopes to bring new technology and mobility options as it works to expand into and partner with cities in India and abroad.
“Public transportation serves millions of Indians every day, and powering these needs with real-time information, mobile ticketing, cashless payments, and reliable services is bound to impact their end experience,” said Bhavish Aggarwal, co-founder and CEO, Ola. “The challenge really is to make the entire ecosystem inclusive and robust for all.”
According to him, the acquisition lends muscle to its efforts in making transportation a far more holistic service.
Brijraj Vaghani, founder, Ridlr said the digital technology-driven services of the two companies are a perfect synergistic fit. “We have been offering end-to-end mass transit solutions to Indians, making their daily commute seamless across different public transportation modes,” he notes. “Ola, on the other hand, has made deep in-roads in the realm of urban mobility through its smart ridesharing solutions.”
Ridlr serves commuters in Mumbai and Delhi with partnerships with BEST, Delhi metro and Mumbai metro, and has pilots in several other cities.