Nissan aims for 8 per cent global market share by 2016

Japanese auto giant Nissan Motor Co Ltd on Monday announced a wide-ranging, six-year usiness plan aiming to achieve a global market share of 8 per cent by the end of fiscal 2016.

Japan's second-biggest auto maker by volume after Toyota had a 5.8-per cent global market share last year.

Nissan, which is 44.3-per cent owned by French partner Renault, also said it aimed to raise its operating profit margin to 8 per cent in that period under its Nissan Power 88 plan.
The plan emphasises renewing its focus on the overall customer experience through actions that elevate its brands' power and sales power.

Nissan's extended new product plan will deliver, on average, an all-new vehicle every six weeks for six years. The company's global portfolio will have 66 vehicles and will cover 92 per cent of all markets and segments.

It also plans to expand its 'mobility for all' programme with dedicated new cars and light commercial vehicles (LCVs) developed for entry-level segments and emerging markets. The company will introduce more than 90 new, advanced technologies, averaging 15 per year.

''Nissan Power 88 is the roadmap for our company's profitable growth,'' said Nissan President and Chief Executive Officer Carlos Ghosn.