Piramal Healthcare and Pierre Fabre launch French dermo cosmetic range in India
23 July 2008
Pharmaceutical firm Piramal Healthcare Ltd has tied up with privately owned French pharmaceutical firm Pierre Fabre Group, to launch new dermo cosmetic range ''Ducray'' comprising Ducray Hair Care, Ducray Skin Care and A-Derma.
The A-Derma range contains Rhealba Oat, which provides relief to sensitive or irritated skin while Ducray hair care focuses on scalp and hair care solutions, Ducray skin care focuses on skin comfort.
Swati Piramal, Director said that Piramal will sell the products licensed from Pierre Fabre Group, through its marketing network in India, hoped to create a niche in dermo-cosmetics with this range in India.
The products are derived from plants, the active plant ingredients will be made in France with the formulation done in India. The two companies have invested Rs 10 crore in setting up the required infrastructure in India. This, Dr Piramal says, has helped to bring down the price of the products, the benefit of which will be passed on to the consumers.
Ducray products will be priced between Rs 300 and Rs 500 and will be available on dermatologists' recommendation at all organized chemist stores in India and in the near future expect to sell the product over-the-counter.
''The dermo-cosmetic market in India is new and nascent but has a lot of potential. So far there is no product in this category that is being sold. Since these products are non-schedule H they will only be sold on a prescription basis from dermatologists,'' she said.