Microsoft''s first shop-in-shop pilot (SIS) has been launched with the Tata Group
subsidiary Infiniti Retail''s multi-brand consumer durables retail format Croma,
at its Juhu store in Mumbai.
shop-in-shop is branded brand One MS@Retail. According to Robert J Bach, president
of Microsoft''s entertainment and devices division, technology available at Croma
showcases Microsoft-connected homes, which converges music, movies and homes,
thereby enriching and enhancing the lifestyle of consumers.
Ajit Joshi, CEO
& managing director of Infiniti Retail, says that the shop-in-shop pilot is
an exclusive arrangement with Croma, with "no binding for Microsoft"
to roll out a version with others players in the event the pilot is approved.
He said Croma would like to see a Microsoft SIS in each of its stores.