Maruti mulling launch of sedan version of Swift
Our Corporate Bureau
18 July 2005
New Delhi: Maruti, which has had an amazing response from the Indian customers for their Suzuki Swift vehicle has reportedly decided to leverage the popularity of this cute looking car with a sedan version planned for next year.
The three-box version should give Maruti a vehicle to replace or compliment their Maruti Esteem model, which has taken a beating in the recent times to competition from Tata Indigo and Hyundai Accent.
The timing of the launch of this new vehicle is expected to coincide with the launch of a brand new 1.3-liter diesel engine the company is developing along with Fiat. This engine would give Maruti a huge advantage in the segment to compete against Tata Indica Diesel and Hyundai Accent CrDI with diesel engines on Swift and Swift Sedan.
Tata alone controls almost 80 per cent of the sales in this diesel market and Maruti at this moment has no diesel car to offer ever since the new pollution norms kicked in. that made Maruti discontinue their Maruti Zen Diesel and Esteem Diesel variants to cut costs. The company is also planning an updated model based on their Wagon R.