New Maruti Esteem to be government''s official car
Our Corporate Bureau
15 January 2005
New Delhi: Maruti Udyog is introducing a special non-AC variant of Esteem priced at Rs3.08 lakh after an approval from finance ministry, which accorded the sedan the status of staff car for government officials.
The new 'Esteem Standard' would be launched exclusively for distribution through director general of supplies and disposal (DGS&D) for sale to various union ministries and departments.
The approval of 'Esteem Standard' as staff car for purchases by the government departments opens new opportunities for Maruti in a domain hitherto dominated by CK Birla Group-company Hindustan Motors' Ambassador.
In an official memorandum, Maruti Suzuki 'Esteem' has been approved as 'official' car in the non-AC category and the purchases will be made through DGS&D.