M&M launches the new Bolero SLX
02 February 2006
According to Rajesh Jejurikar, executive vice president, marketing and sales, automotive sector, M&M, "The Bolero SLX is a premium version of the immensely popular Bolero. This variant has been designed to bring fresh look to Bolero family. It will give distinctive look and plush feel and will be new experience for Bolero SLX users.
The Bolero SLX also offers an electronic speedometer / odometer, a door opening warning signal & chime, a seat belt warning signal, chime and a keyless entry system. It has wooden finish on the dashboards. Plush bucket seats, ergonomically designed to ensure maximum comfort with excellent lumbar support, add the sense of luxury.
The Bolero SLX is priced at Rs5.74 lakh (ex-showroom Thane).
The $2.59-billion Mahindra Group is the market leader in multi-utility vehicles and tractors in India. It also has a presence in key sectors of the economy that include trade and financial services (Mahindra Intertrade, Mahindra & Mahindra Financial Services Ltd.), automotive components, information technology and telecom (Mahindra British Telecom, Bristlecone), and infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd.).