M&M forays into the Serbian market
19 May 2005
Mumbai: Mahindra & Mahindra (M&M) announced its foray into the East European market, with the launch of the 39-50 HP range of tractors in Serbia.
The tractors were launched in the Novi Sad International Agricultural Fair.
The range would be marketed in Serbia under Mahindra 275, 475, 575 and 595 models through Intermotors Ltd, a Serbian distribution agency.
The launch in Serbia is in tune with M&M''s strategy of expanding its reach to overseas markets.
It recently launched tractors in Australia.
In Serbia, M&M will introduce 2 WD and 4WD tractor model range.