Maruti Suzuki DZire enters `million club'
01 August 2015
Maruti Suzuki DZire, India's best-selling entry-level sedan for the last three years, attained cumulative sales of 1 million this month. Launched in 2008, Maruti Suzuki DZire has been a category leader and has helped Maruti Suzuki strengthen its presence in the entry-level sedan market.
With this milestone, Swift DZire now enters `the elite million club' of the company, which comprises models such as Alto, Swift and Wagon R, Maruti Suzuki said in a release.
"DZire is a complete package. Its refreshed looks, rich equipment list, enhanced fuel efficiency, have been warmly received by customers and have enabled us to strengthen sales and enhance share in a tough market. We thank all DZire customers for their patronage to the brand," R S Kalsi, executive director, marketing and sales, Maruti Suzuki India, said.
Based on the Swift platform, the DZire sports contemporary styling, superior comfort and convenience features. Available in both, Petrol and Diesel fuel options the car delivers exceptional mileage of 26.59 km per litre in diesel and 20.85 km in petrol version with MT.
The vehicle offers premium features like engine push start/stop button, reverse park assist, new motion alloy wheels and Bluetooth with audio etc.
Maruti Suzuki's million club reported cumulative sales of 11.17 million, with Alto recording the highest sales of 2.83 million, followed by M800 (2.67 million), Omni (1.68 million), WagonR (1.63 million), Swift (1.36 million) and Swift Dzire (1.0 million).
DZire has been India's bestselling sedan and among top three sellers in the industry for the last three years. Dzire is also the only sedan to be in the top five most selling cars in India's passenger vehicle market.
To celebrate the occasion, Maruti Suzuki has lined up a month-long 'The sweets are on us' campaign. Through this campaign the company plans to share the moment with everyone at large.
"The sweets are on us" campaign includes sending edible direct mailers to the existing owners and creating edible art installations inside malls by artists.
Dzire is also exported to Africa, South America, Central America, Middle East ASEAN and SAARC countries. The cumulative exports till June 2015 were around 50,000 units.