Maruti Suzuki Swift adjudged aspirational car of the year by Frost & Sullivan
21 September 2010
Maruti Suzuki Swift was awarded the Frost & Sullivan 2010 'Aspirational Car of the Year' award in segment B.
Shashank Srivastava, chief general manager, marketing, Maruti Suzuki India Limited received the award.
The 'Aspirational Car of the Year' award is given to a manufacturer after evaluating the performance of its products by end users and on the basis of a structured research process.
The ''voice of customer'' survey recognises an OEM that has launched the best models across various segments of passenger vehicles, satisfied aspiring needs, and been rated high for its achievement in ''Excellence in Technology and Innovation.''
Additional criteria including reduced churn rate, improvement in customer satisfaction levels, reduction in operational costs while maintaining high levels of satisfaction were also looked at while choosing the winner.
Presenting the award, VG Ramakrishnan, senior director, automotive and transportation, South Asia, Middle East and North Africa, Frost & Sullivan, said, "Maruti Suzuki Swift's concept-car-like styling with an excellent build quality influences the purchase decisions of Indian vehicle owners. Its low maintenance cost and active safety features make it an attractive buy and value-for-money, despite close competition from various other models in the same price and segment."