M&M launches premium SUV Ssangyong Rexton for Rs17.67 lakh

Mahindra & Mahindra Ltd (M&M) today unveiled the much-anticipated SsangYong Rexton, a luxurious, powerful and premium global SUV by Mahindra, at Mumbai. Designed and developed by SsangYong in Korea, this third generation Rexton will be available at Mahindra dealerships in Delhi NCR and Mumbai from 18 October 2012.

The SsangYong Rexton is priced at Rs17.67 lakh (ex-showroom Mumbai) for the RX5 version with manual transmission and Rs19.67 lakh (ex-showroom Mumbai) for the RX7 version with automatic transmission.

The SsangYong Rexton is manufactured and assembled at Mahindra's Chakan Plant near Pune by sourcing components from SsangYong Korea and from India.

''The launch of the SsangYong Rexton by Mahindra – the first premium product from our Ssangyong portfolio to be offered in India - is a proud moment in our automotive journey. For the Mahindra Group, the SsangYong Rexton represents our philosophy of 'Rise' in action as well as in thought, as it is an embodiment of a high-end SUV offering for the discerning Indian consumer. It bears testimony, not only to the world class technologies that are now available across the group, but to the completion of a dream at Mahindra to straddle the entire product spectrum in the SUV segment with a diverse portfolio of offerings at distinctive price points and value,'' Pawan Goenka, president, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd and chairman, SsangYong Motor Company, said.

''Few global car makers can match the 4x4 heritage of SsangYong and Mahindra combined. Having produced rugged, robust, high quality off road models for decades, SsangYong knows what it takes to create global benchmarks. Our partnership with the Mahindra Group has now allowed us to explore joint product and technology development opportunities and synergise global operations and purchase. It is due to this reason that we have been able to offer products like the SsangYong Rexton by Mahindra with features that are not only aspirational, but best-in-class, encompassing the very latest in technological advances, safety features, luxury and comfort - all in one fabulous package,'' Yoo-Il Lee, CEO, Ssangyong Motor Company, said.

The second global offering of Mahindra after the launch of the XUV500, SsangYong Rexton comes with the best in class features, in styling, technology, safety features, comfort and conveniences, etc, the company said in a release.