10 new launches from M&M by 2012
03 February 2011
Looking to consolidate the sales momentum it has built so far in this fiscal, Mahindra & Mahindra (M&M) says it plans to launch eight-10 new vehicles, including a premium sports utility vehicle, across various segments by March 2012.
"From this year to the end of March 2012, there will be a slew of products launched across passenger and commercial vehicles segments," Mahindra & Mahindra (M&M) President (Auto and Farm Sectors) Pawan Goenka told reporters.
The company has already taken up the launch of pick-up vehicle 'Genio' and there would be around 8-10 substantial new products, including variants and refreshes, launched during the period, he added.
A premium sports utility vehicle would be the highlight which would be positioned above its existing 'Scorpio.'
"With the new SUV, we will be moving up the chain. This will be a completely new vehicle on a brand new platform and will be launched by the third quarter of this calendar year," Goenka said.
Mahindra has invested around Rs600 crore on development of the vehicle platform, he added. He said there would be new products and variants from the 'Maxximo' and 'Ingenio' platforms as also new trucks and tippers from M&M's joint venture with Navistar.