Mahindra FirstChoice expands network in South with new stores

Mahindra First Choice Wheels, the multi-brand pre-owned car company, today announced its expansion in South India with the launch of two new superstores in Hyderabad. It also inaugurated its first 2S showroom in India.

All three outlets were inaugurated by Rajeev Dubey, president, HR, after-market and corporate services and member of the group executive board, Mahindra & Mahindra.

"2S showroom is part of our strategy to leverage synergies between our three divisions - sales, service and spares - which will create a robust eco-system for the pre-owned car market," said Dubey.

The 2S showroom, Naidu Cars, will function as a one-stop shop for all those who not only wish to buy or sell a car but also want to get their vehicles serviced or repaired.

The new superstores SR Wheels and Mint Motors will help expand business in the region, he added.

"Services offered at SR Wheels will include purchase and sale of pre-owned cars, car finance and insurance, a commitment card which will cover both 24x7 roadside assistance across the country, as well as a conditional warranty on pre-owned cars, accessories and RTO transfer," said Rajkumar T, SR Wheels.