M&M receives the 'excellence in innovation' award

Mahindra & Mahindra Ltd has been awarded the 'excellence in innovation' award at the Indira International Innovation Summit (3i's Summit) held recently in Mumbai. This award was presented to M&M for encouraging consistent innovation and building innovation into the fabric of its business.

"Mahindra is always at the forefront of innovation, whether it is India's first bio-diesel tractor or the first ever hybrid SUV," said Gautam Nagwekar, COO, farm euipment sector, Mahindra & Mahindra Ltd.

"The customer is the central protagonist in our pursuit of innovation. Whether it is developing a world-class vehicle or creating a memorable holiday experience, the company's processes are finetuned to ensure that technology is effectively leveraged to create innovative products for the consumer."

In early 2007, the company unveiled Asia's first bio-diesel SUV and India's first bio-diesel tractor.

M&M's hybrid vehicles combine the best features of internal combustion engine and electric vehicle technologies to bring forth vehicles with incredible fuel economies with no sacrifice in performance. 

As a part of its sustainable mobility solutions programme, M&M has also successfully developed the Hy-Alfa, the first of its kind hydrogen-powered Alfa 3-wheeler vehicle, which runs on nothing but compressed hydrogen gas. The E-Alfa also incorporates zero-emission vehicle technology. This electric, battery-powered passenger vehicle offers extended range and a smooth, silent and clean drive.  

The theme of the 3i's summit was "fostering and promoting a culture of innovation throughout your business to drive revenue and growth." The summit aims to develop an insight into developing a mindset for innovation as organisations face the challenge of breaking the routine and helping individuals to move to new levels of performance. The 3i's summit is a platform for celebrating industry excellence; a platform for the professionals, of the professionals and by the professionals.

As a part of its sustainable mobility solutions programme, M&M has also successfully developed the Hy-Alfa, the first of its kind hydrogen-powered Alfa 3-wheeler vehicle which runs on nothing but compressed hydrogen gas. The E-Alfa also incorporates zero-emission vehicle technology. This electric, battery-powered passenger vehicle offers extended range and a smooth, silent and clean drive.