Mumbai: Levi''s Strauss
is planning to add 800 stores across India by 2011.
to Shyam Sukhramani, Levi''s Strauss (India) director of marketing, the brand has
around 160 stores presently, and we double the number every year for the next
three to four years.
company has launched four collections for the Lakme India Fashion week - Levi''s
Collectibles, Blue, Vintage Clothing and Red.
said that, Levi''s collectibles hold a lot of inspirations from the time jeans
were invented around 150 years ago. Levi''s is the sponsor of a project called
Gen next, which will see it visit the best fashion schools in India to select
around 12 designers, of which the best will design for the company in time for
the 2008 fashion show.
has 14 flagship stores in India, and plans to add another 10 by next year. Mumbai
will get one of the flagship stores by December 2007.