labels: hcl infosystems, marketing - general
HCL launches digital lifestyle store in Chennai news
01 September 2007

Coimbatore: HCL Infosystems inaugurated its HCL Digilife store in Chennai this week, its 40th across the country, and the fourth store in Tamil Nadu. HCL plans to expand the Digilife retail chain to 100 stores by December 2007.

Five of the 40 stores are company owned, which offer a comprehensive range of digital lifestyle products including digital cameras, music players, computers, LCD TVs, camcorders, gaming consoles, gaming PCs and more.

According to Vivek Siegell, Country Head (Retail), the company is targeting Tier II towns for a better reach.

Industry estimates put the current market potential of the digital lifestyle market at over Rs2,500 crore, which is estimated to grow to Rs10,000 crore by 2010.

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HCL launches digital lifestyle store in Chennai