Honda Cars India sells 30,000 Amaze

Honda Cars India Ltd (HCIL) has sold 30,000 units of its latest family sedan Amaze, the fastest for any new model for the car manufacturer.

Honda Amaze was launched in April 2013, and HCIL recorded an overall growth of 65 per cent in April–July 2013, compared with the same period of last year.

''Honda Amaze was conceptualised, produced and marketed as a family car for the evolving India…. Out of the total Amaze customer base, more than 80% are first time Honda buyers,'' Jnaneswar Sen, senior vice president (marketing and sales) at HCIL, said.

''Honda Amaze was developed following extensive surveys in India on customer's needs and requirements. Aggressive localisation of more than 90 per cent in Honda Amaze has helped us price the Amaze competitively,'' Sen added.

Amaze is available in both diesel and petrol variants. The diesel variant is equipped with a 1.5Li-DTEC diesel engine that provides a mileage of 25.8 km per litre (certified) in class max power output of 100PS@3600 RPM, thereby establishing a new benchmark in performance and fuel efficiency.

HCIL is also commencing third shift of production at the Greater Noida plant from November 2013, in order to meet the growing customer demand and reduce waiting period for Honda Amaze.

The company has a sales and distribution network of 154 facilities in 98 cities and is further strengthening its after sales network in Tier II and III cities to 162 outlets in 102 cities during 2013–14.

Honda's product range includes Brio, Honda Amaze, Honda City, Honda Accord and Honda CR-V, which are produced and assembled at the Greater Noida facility.