Mumbai: Greaves Ltd has decided to go back to its
erstwhile name Greaves Cotton.
order to realise the benefits of a strong brand equity
that Greaves Cotton enjoys in the market place it was
decided to change the name of the company to Greaves Cotton
Ltd," the company said in a news release.
Englishmen, James Greaves and George Cotton, founded Greaves
Cotton over 100 years ago. Ten years ago, the company''s
name was shortened to Greaves Ltd.
shareholders of the company at its annual general meeting
on 20 November approved the name change.