Google signs deal for real time stock prices with LSE
22 Feb 2012
With a deal Google signed with the London Stock Exchange (LSE), the internet search company has become the first major website offering private punters real-time rather than delayed share prices.
The deal would allow Google Finance to publish live prices of any share on the London Stock Exchange and the Borsa Italiana.
Most websites had till now used 15-minute delayed share prices, which cost considerably less than real-time prices. Both Google and London Stock Exchange have not revealed the cost of annual licence to the search engine.
According to Jarod Hillman, the head of real-time data at the LSE, the partnership was great news for retail investors across the globe and for the first time Google users would have access to free, real-time last-trade prices, allowing them to make more informed investment decisions.
He added LSE was committed to making the group's markets as accessible as possible to the retail investor.
According to Maxim Edelman, the head of strategic partnerships at Google, since the launch of Google Finance in 2006, Google had worked hard to provide users with the best financial information.
