Godrej Sara Lee acquires Indian business of Sara Lee

Mumbai: Godrej Sara Lee (GSL), a joint venture company between the Godrej Group and US based Sara Lee Corporation has acquired the distribution and marketing business of Sara Lee household and body care products for India and the South Asia region, for $13 million (Rs 52 crore).

Godrej Sara Lee will now begin distributing brands like Kiwi Shoe Polish, Kiwi Dranex drain cleaner and hair care product Brylcreem in India, Sri Lanka, Bangladesh and Nepal.

The turnover of GSL is Rs 625 crore. Godrej Sara Lee was formed in 1995 after Godrej acquired the Good Knight brand from R Mohan.

Godrej Sara Lee's portfolio largely consists of household insecticide brands like Hit and Good Knight in India, apart from Sara Lee's air purifier brand, Ambi Pur.