GCPL seeks buyback, re-launches FairGlow

Mumbai: Godrej Consumer Products Ltd (GCPL) is considering a fresh buyback of shares from its public shareholders.

The board of the company is meeting on 22 July 2002 to take a decision on this. The board is also reviewing buyback of shares announced by the company in April 2002, which is pending shareholders approval by way of postal ballot. GCPL, in the meantime, has re-launched Godrej FairGlow, Indias first and largest selling fairness soap, with an improved product blend, new packaging and graphics all over India keeping in mind the changing needs of the consumer.

The new stylish pack has an international design, and the key benefit of blemish-free fairness now forms a part of the packaging. A new thematic communication campaign will be launched to promote the new pack of FairGlow. The campaign revolves around the new wave of fairness created by FairGlow, which not only gives fairness but blemish-free fairness.

The pack, too, shows a vignette effect of a wave in sync with the theme. The new advertisement campaign will be promoted through point-of-purchase materials, rain shades, outdoors, and TV and press advertisements. Says GCPL vice-president (marketing) Dr R K Sinha: We are committed to satisfying the needs of our customers through value addition and innovation. The new Godrej FairGlow is yet another endeavour towards that commitment.