Promotional offers from Gillette Gel
24 March 2004
Mumbai: Gillette, a world leader in male grooming, has once again brought two of its best sellers together. The company is offering a special promotional pack of Gillette Presto free with the Gillette Series Tube Shave Gel priced at Rs 51, which gives a saving of Rs 15 for the consumer.
According to Nikhlesh Brahma, regional business director, Gillette India, "Presto has introduced a completely new disposable category in India. With this offer we are giving the loyal Presto users an opportunity to experience a smoother and better quality shave.
Gillette India is also looking at attracting first time buyers with this promotion. This promotion is an extension of the company''s mandate to offer the best quality product to the Indian male and enhance his overall shaving experience.
The Gillette Series Tube Shave Gel is the first product in the shave gel category to be sold in a tube and is an adaptation to the conventional Indian shaving habits of lathering with a brush and shaving cream, while giving the consumer an opportunity to use superior quality products at an affordable price.
Gillette Presto, launched in 1993 carved out a completely new segment in the blades and razors market and has today become the most popular ready shaver in the Indian market.