General Motors India hits a home run in sales
Our Corporate Bureau
02 November 2007
GM India sold 6,139 units in October 2007, against 3,153 units during the same month last year, making it the highest-ever monthly sales figure achieved by GM India since its inception.
The October 2007 sales comprise of 1,769 units of the Chevrolet Tavera, 1,621 units of the Chevrolet Aveo, 436 units of the Chevrolet Optra and 2,313 units of the Chevrolet Spark.
GM India has seen a 58 per cent growth for the period of January-October 2007, over the corresponding period last year, having sold 48,367 units during the period, compared to 30,686 units between January and October 2006.
According to P Balendran, Vice President, GM India, "The sales figures this month clearly reflect the customer's confidence in the Chevrolet brand and the consistent growth in monthly sales is an indication of the success of all our carlines. Achieving these levels of growth demonstrates that Chevrolet has become the most admired and preferred automotive brand in India in terms of styling, performance, value proposition and other product attributes."
GM India had announced special pricing from 12th to 22nd October 2007 on the Chevrolet Spark, as part of the centennial celebrations of General Motors Corporation, which received an overwhelming response with the company receiving bookings for 12, 000 units of the car during the 10-day offer.
Other cars from the wholly owned subsidiary of General Motors Corporation include the diesel Chevrolet Optra Magnum, the Chevrolet Aveo, the Chevrolet SRV, the hatchback Chevrolet Aveo U-VA, the Chevrolet Spark and the Chevrolet Tavera.