Delhi: General Motors India has announced the introduction
of the renowned Chevrolet brand in India.
Chevrolet has the distinction of being one of the worlds
most famous brands and the best seller in North America.
Under the umbrella of the Chevrolet brand, GM India
plans to launch an exciting range of vehicles specifically
designed for the Indian market in the period ahead.
GM India president and managing director Aditya Vij:
The Chevrolet aims to become the smart choice
in a mainstream market by delivering better value through
styling, features and performance. The introduction
of the brand in this market represents a significant
milestone for GM in India and for the auto industry.
This is also symbolic of the significant plans GM has
for India. True to GMs worldwide vision, we intend
to make the Chevrolet the most admired and preferred
automotive brand in India.
the years, GM India has made an indelible mark in the
premium car segment with the Opel, which has emerged
as one of the strongest brands in the automotive industry.
This is reflected in the strong brand equity that the
Opel enjoys among its discerning customers. The Chevrolet
will complement GMs brand portfolio in India by
offering superior value that would exceed expectations
of the customers in terms of product performance, styling
Chevrolet brand, in its 92nd year of existence and sporting
the legendary bow-tie logo, has been part
of automobile folklore across the globe. Keeping with
this tradition and spirit of the brand, GM India is
launching a unique advertising campaign, I am
Chevrolet, to reach the customers.
Vij: GM has identified India as one of the key
growth markets in the Asia-Pacific region although the
industry is passing through a slowdown at this juncture.
In our assessment, we will overcome the sluggishness
soon and the market will grow and offer immense potential
to companies that can offer quality products to the
are in the process of introducing more models in the
near future and widening our product portfolio. Gearing
towards this, GM India has embarked on an ambitious
programme to widen its reach across the country with
a growing dealer network and authorised service outlets
besides widening its product portfolio and expanding
its manufacturing facilities. The Chevrolet will substantiate
GMs impetus to consolidate its presence in the
Indian market and the Asian region.
India is a fully owned subsidiary of General Motors
Corporation of the US with its state-of-the-art facility
located at Halol near Baroda in Gujarat. It is presently
offering the Opel Astra, Corsa, Swing and the Vectra
to its customers.