labels: automotive, ford india, marketing - general
Ford India launches Ikon IKool music edition news
Our Corporate Bureau
25 October 2007

Chennai: In order to attract the upwardly mobile Indian youth towards the Ikon, Ford India has launched a limited music edition model Ikon IKool.

The model comes with gizmos like: Sony XPLOD i-Pod compatible MP3 Player, front round speakers and hi-wattage rear oval speakers, Nokia Bluetooth hands-free kit, sporty leather vinyl seat covers, anti-theft system with remote entry and IKool decal on the front fenders.

The IKOOL limited edition is priced at Rs 5,08,990, or Rs 31,990 higher than the base level price (ex-showroom, New Delhi). The model is available in a new colour - copper rust, along with other popular colours such as jeans blue, paprika red, panther black, platinum and diamond white.

Scott McCormack, vice president marketing sales and service, Ford India, said, ''With the current economic growth in India and greater job opportunities available, the upwardly mobile young generation of today has higher disposable income and is conscious of the choices they make.''


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Ford India launches Ikon IKool music edition