Ford India announces limited period price offer on Ford Fiesta

Mumbai: Ford India has announced an exclusive limited period offer on its entire model range for its flagship brand Ford Fiesta.

Buyers can now avail exceptional price discounts across Fiesta's diesel and petrol line-up, with discount up to Rs91,000 on the EXI petrol variant. Starting today, this special and limited period offer is being rolled out across participating Ford dealerships in the country and will be valid for 10 days.

Ford Fiesta will now be available starting Rs5.29 lakhs, down from Rs6.20 lakhs for the petrol variants and Rs6.59 lakhs as against Rs7.10 lakhs for the diesel variants. The prices are ex- showroom Mumbai.

''At Ford, we strive to provide our customers well designed vehicles with class leading drivability at affordable prices. We believe now, more than ever, is the time to live up to that promise to boast consumer confidence by moving value for money proposition several notches higher,'' said Nigel Wark, executive director, marketing, sales & service, Ford India.

The new Ford Fiesta model range includes three petrol variants – 1.6 EXI, 1.6 ZXI and 1.6 SXI – and three common-rail, turbodiesel variants – 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, the Fiesta 1.6 S is a sporty variant that has been developed for Indian consumers who prefer a sports car look.

''This unique offer is our way of responding to consumer sentiments in current market climate and we would like to offer them a strong reason to invest their money for true value. We hope many of them will avail this one time opportunity,'' Wark added.

The new Ford Fiesta range was launched in June 2008 has been very well received across India for its style, performance, safety, comfort and driving dynamics. The Fiesta 1.6 S, adjudged the 'Best Driver's Car in its class', is especially designed for the discerning car owner, and has received several rave reviews in the mid size segment.