Jagdeesh Khattar's Carnation to service Fiat cars in India
18 December 2009
Carnation Auto and Magneti Marelli, a Fiat group company, have announced a strategic alliance for aftermarket servicing of the latter's premium cars, which include brands like Fiat, Lancia, Alfa Romeo, Ferrari and Maserati, in India.
The agreement will enable Carnation Auto to increase its spare part product range, while Magneti Marelli will gain insights into the Indian market, which represents a key outlet for Magneti Marelli; it already has six joint ventures in India.
Tatas too have a business partnership with Fiat and distribute some of their brands in India, with plans to introduce other premium brands in the future.
Targeting high-end cars with the price range of Rs10 lakh and above, the partnership is aimed at providing a broad range of solutions like periodic maintenance, mechanical repair and car detailing among other services.
The first phase of the joint operation will commence in the Gurgaon hub of Carnation Auto towards the end of this fiscal year.
Carnation Auto India Limited, the company set up by the former CEO of Maruti Suzuki, Jagdish Khattar, has nine outlets across the country – in Amritsar, Chennai, Noida, Mumbai, Hyderabad and Kochi. Carnation Auto is India's first independent multi-brand automotive sales and service network solutions provider.
Magneti Marelli AfterMarket Parts and Services, the aftermarket division of Magneti Marelli, lists over 30,000 parts across 30 product lines in their catalogue and is a key automotive systems and components supplier to all the leading car makers in the world.