Coca-Cola India plans to relaunch dairy products
03 August 2018
Beverages major Coca-Cola, which posted a double-digit growth in revenues and volumes in the April-June quarter, is reportedly planning to stage a comeback in the dairy products segment, a media report said.
“We want to have a presence in every category, including the dairy segment, with focus on nutrition,” Coca-Cola India president T Krishnakumar told the media.
The company had launched Vio, its flavoured milk brand, in 2016, but had failed to establish itself in the market. It now plans to re-launch the brand. It wants to have a presence in every category including dairy, but with a focus on nutrition, added Krishnakumar.
It is expanding its beverage offerings and recently launched Minute Maid Vitingo, its nutrition drink. Earlier this year, it had launched plans to expand its fruit-based beverage offerings and frozen fruit dessert, besides dairy based value-added products.
The company also plans to launch vegetables-based beverages – including carrot juice – besides export products developed in India.