Cognizant to buy Dutch digital marketing agency Mirabeau BV

US-based IT consulting company Cognizant today struck a deal to buy privately-held Dutch digital marketing agency Mirabeau BV for an undisclosed sum.

Founded in 2011 by Adjan Kodde, Erik Hamoen, Godfried Bogaerts and Heini Withagen, Mirabeau designs, builds and manages online platforms and creates additional value by revolutionising the digital customer experience.

The Amsterdam-based company works with leading brands such as KLM, ING, Air France, Maxeda, MoneYou, LeasePlan.com, and Transavia.

Post closing, around 260 employees of Mirabeau will become a part of Cognizant's Digital Business practice.

The acquisition will expand Cognizant's digital business capabilities in the Netherlands and across Europe.

"The most successful companies are the ones that combine marketing, operations, and technology to drive comprehensive digital transformation," said Adjan Kodde, CEO at Mirabeau.

"By joining forces with Cognizant, we are even better positioned to help our clients succeed in this fast-changing, highly competitive marketplace by delivering improved personalized experiences across multiple devices," he added.

"The future of the digital economy will be built on experiences consumers have as they bank, stay healthy, insure their families, and move through the interconnected world. Companies in consumer-facing sectors are increasing their investments in interactive solutions to provide better, more personalized experiences to their customers," said Santosh Thomas, president, Global Growth Markets, Cognizant.