BPL Mobile all set to launch mobile TV
14 Jul 2007
Mumbai: BPL Mobile is all set to roll out mobile TV service this month, joining the very few GSM operators to operate mobile TV in 2-2.5 G environment.
BPL's Mobile TV service will take care of the rising needs of the highly mobile customers to remain abreast with the latest happenings while at the same time remaining entertained.
"Our regular consumer research and feedback shows that there is a growing demand for 'news-on-the-move' as well as 'entertainment-on-the-move'. In the fast and dynamic lifestyle of the Mumbaikars, Mobile TV from BPL Mobile is all set to plug this vital need-gap in their lives. Mobile TV is a unique way of bringing a TV-like experience onto the mobile phones, with which a user can watch streaming video straight from a television channel on real time basis, with a delay of just a few seconds", said S. Subramaniam, CEO, BPL Mobile.
BPL's Mobile TV service will initially provide 'real time' streaming from channels like NDTV India, NDTV 24x7, NDTV Profit, Aajtak, Headlines Today, Tez, CNBC TV18, CNBC Awaaz, CNN-IBN, IBN 7. Apart from this, content from leading television channels will also be available as downloadable 'video on demand' clips, in the form of news, Bollywood music, devotional music and others.
BPL Mobile is partnering with ZTE, China's largest listed telecommunications manufacturer and wireless solutions provider, on the technology to make Mobile TV possible on a GSM platform. On the content side, BPL Mobile has partnered with NDTV, CNBC and Aajtak for providing real time news channels on mobile and news clips. Tie-ups have been struck with more than 50 top content providers like Onyx, Indiatimes, T-Series and others to provide latest videos under various categories.
BPL Mobile TV 'Real Time' streaming will have an attractive flat rate of Rs.5 per minute with no hidden costs.
"We believe in transparency and hence any BPL Mobile customer using the Mobile TV service will pay only Rs.5 if he/she has used for a minute and will not have to pay anything additional for the data traffic. Work is also on, to make available more real time channels, looped contents and content meant especially for the kids," Subramaniam added.
BPL's Mobile TV service will be available across widest possible range of handsets. It will also be user friendly with a very intuitive navigation. It will also be quite simple to use since its discovery will happen from the very popular BPL Mobile WAP page.
Postpaid BPL Mobile subscribers, who are not WAP users will just have to SMS TV to 50800 to get their request registered. While, prepaid subscribers will have to SMS TV to 50505 for the same. BPL Mobile subscribers can also get their requests registered by simply calling up the call centre. All these will be offered free of cost to all BPL Mobile customers.
