labels: textiles, marketing - general, the bombay dyeing and manufacturing company
Bombay Dyeing unveils Sabyasachi''s latest designsnews
19 October 2007
New Delhi: Bombay Dyeing has unveiled its latest collection, which were created on the drawing board by designer Sabyasachi Mukherjee.

The range has been called the Bombay Dyeing Sabyasachi Tao collection, and comprises a bed and bath line that draws inspiration from the simplicity of Taoism, and the mystique of orient.

Says Sabyasachi, "I have incorporated the principles of Tao in design and it was intended to weave simplicity into creating an innovative semblance of clarity and beauty, which would enhance the tranquillity and inner peace in one''s bedroom. The design philosophy is exotic and extravagant, in its use of various Taoist are motifs set in an eclectic colour palette exuding royalty and opulence."

Additionally, the Bombay Dyeing Sabyasachi Art and the Bombay Dyeing Sabyasachi Kitsch collections were also launched.

The Bombay Dyeing Sabyasachi Tao Collection is priced at Rs4,999, the Bombay Dyeing Sabyasachi Art collection ranges from Rs2,999, and Bombay Dyeing Sabyasachi Kitsch collection starts at Rs2,499.

S K Gupta, executive director of Bombay Dyeing said that the company is "ecstatic" about the launch of the collection, which would service Indian consumers who are becoming more fashion conscious and are willing to spend more on the home décor.

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Bombay Dyeing unveils Sabyasachi''s latest designs