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BMW launches SUV X3 riding on X1 success

26 Aug 2011

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German luxury car maker BMW, the country's top seller in the segment, on Thursday said it has increased annual output from its Chennai plant to 11,000 units with the start of second shift from June.

BMW also said it expects the luxury car segment in India to grow at least tenfold within the next decade.

Luxury car sales in India are experiencing a exponential growth and this is going to continue in the future, BMW India president Andreas Schaaf said at the launch of its latest offering at an event in Pune.

The company, which is present in India through a wholly owned subsidiary, launched sports utility vehicle X3, priced between Rs41.2 lakh and Rs47.9 lakh (ex-showroom, across India). The car will be imported as a completely knocked down (CKD) unit and assembled at its Chennai plant.

"We have expanded our production facility by starting the second shift of production. The production has been expanded to 11,000 units annually from 10,000 units," Schaaf told reporters at the event.

The company has recently increased the number of employees in India to over 650.

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