BBC ties up with Twitter to reach wider audience

BBC Global News today announced a new partnership with Twitter Amplify, the social broadcast network service's innovative video promotion tool. This is the first Twitter Amplify partnership with a global news broadcaster.

''This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products,'' said James Montgomery, director of Digital & Technology at BBC Global News Ltd.

''Building on the efforts of BBC America's partnership with Twitter, we're thrilled to bring our ad partners with us at the cutting edge of news.''

BBC Global News – the venerable 'Beeb' -  is widely watched in India; and a recent opinion poll rated it the most reliable news service in the country.

BBC Global will provide the Twitter community timely in-Tweet video clips that complement its global newsgathering operation.

This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and outside the UK, Montgomery said.

"What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world," said Glenn Brown, Senior Director of Twitter Amplify. "We look forward to working with BBC Global News to bring these programs to market."