labels: automotive, bajaj auto, marketing - general
Bajaj Auto launches XCD 125, priced at Rs 41,000 news
Our Corporate Bureau
24 August 2007

Goa: Over the weekend, Bajaj Auto unveiled the XCD 125cc motorcycle with the DTS-Si engine, its latest offering in the motorcycle segment, which was previously referred to as Exceed.

Priced at Rs 41,000, ex-showroom (Pune), the new motorcycle is available across all Bajaj dealerships. The company is targeting sales of 20,000 units in the first month (September '07), to be followed by another 50,000 units in October '07, and 70,000 units in November '07, according to Rajiv Bajaj, managing director, Bajaj Auto.

The XCD 125 is manufactured at the company's Waluj factory, at Aurangabad.

This motorcycle is targeting the needs of the 100cc customer, essentially covering mileage or kilometres per litre of petrol. It comes with features generally seen in 150cc motorcycles. The model replaces the Bajaj Discover 110cc and the 125cc. The Discover 135cc continues to retail at Bajaj's dealerships.

The motorcycle is seen to create a niche that will cater to various segments in the future, without cannibalising the Bajaj Pulsar platform.

The offering comes at a time when the 125cc and 150cc segment is showing a growth of around 16 per cent, while the 100cc segment has witnessed a drop of almost 20 percent this quarter.

According to Amit Nandi, GM-marketing, Bajaj Auto, the company has budgeted around Rs 11 crore for media promotions for the new model.

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Bajaj Auto launches XCD 125, priced at Rs 41,000