Aditya Birla Retail Limited to set-up 10 hyper markets in the country, ties up with Oracle for software support

04 Apr 2008

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New Delhi:  Aditya Birla Retail Limited (ABRL), the retail arm of the Aditya Birla Group says it will open 10 hypermarkets in the country by 2009. At present it has two hypermarkets, one each in Vadodara and Mysore and 500 supermarkets across the country, including the 170, which the acquisition of South India-based Trinethra Superretail brought under its umbrella in January 2007.

The expansion plan for the 10 new hypermarkets would involve an investment of Rs250 crore. The company says that it would invest  around Rs8,000 to Rs10,000 crore over the next five years to meet a target of 1,500 supermarkets and 100 hypermarket stores across the country.

Adity Birla Retail has also announced that ERP major Oracle would implement the IT back end for its retail operations.

Oracle Retail merchandising will provide retail-based applications, finance related and infrastructure it's customers as well as roll out  newer stores faster.

''The key reasons for selecting Oracle Retail applications is that they offer the flexibility to support multiple store formats and some of the best retailers like Tesco, Walmart, Woolsworths are using their services'' CEO of ABRL, Sumant Sinha said.

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