Amazon to make TV streaming device in India
19 February 2021
Amazon.com Inc will start making its TV streaming device in India this year as local demand for Fire TV sticks grows substantially, the U.S. online retail giant said on Tuesday.
The Fire TV stick will be manufactured by Chenni-based Cloud Network Technology, a subsidiary of Taiwanese contract manufacturer Foxconn, Amazon said.
Local production will help meet the increasing demand in India as thousands of Fire TV sticks will be made in India every year, the company stated.
Seattle-based Amazon said hundreds of thousands of Fire TV Sticks would be produced locally every year, helping it to meet demand from Indian customers.
“Amazon will continuously evaluate scaling capacity to additional marketplaces/cities depending on the domestic demand,” the company said in a blog post.
This in turn will create a market for streaming devices in the country, the company said, adding that it is the first time an Amazon device is being manufactured in India.
Ama zon’s move to make the device in India also compliments Prime Minister Narendra Modi’s push to make the country a hub for electronics manufacturing to compete with the likes of China and Taiwan.
PM Modi’s `Atmanirbar Bharat’ drive has already attracted investments from iPhone makers Foxconn and Wistron for expansion in India. Another major contract manufacturer, Pegatron, has also set up base in the country.
Amazon said it has sold millions of Fire TV devices in India as it has become a customer favourite. In 2020, Fire TV saw more than 50 million monthly active users on its devices worldwide, indicating customers are streaming more than ever before.
Fire TV sales in metros continue to grow with Delhi NCR leading the way followed by Hyderabad, Pune, Chennai, Kolkata and Ahmedabad.
With people spending more time at home, total hours spent by active customers on Fire TV devices more than doubled in 2020. Moreover, customers spent more than 3 hours per day on their Fire TV devices through 2020.