More reports on: E-business, Retail

Amazon launches seller conference ahead of festive season

31 August 2016

Gearing up for the festive buying season, has announced the launch of its first ever seller conference. Called 'Amazon Connect', it provides sellers with an integrated platform to interact closely with's senior leadership, better understand the company's seller-centric products and services, share and learn from their fellow sellers, get a sneak peek into upcoming innovations and understand emerging trends in ecommerce.

The objective of this programme is to enable sellers to grow profitably on starting with the upcoming festive season. Close to 200 sellers across the country attended the inaugural programme held in New Delhi recently.

Elaborating on the programme, Gopal Pillai, director and general manager, seller services, Amazon India, said, ''Employing a seller backwards approach like always, our new initiative Amazon Connect has been specifically created with the intention of closely interacting with our seller community on our products and services. We recognize and value their contribution towards making a preferred online shopping destination and are delighted to honour our key performing sellers across various categories.

''Through our comprehensive suite of services such as Fulfilment by Amazon, Easy Ship, Seller Flex, etc., we constantly strive to help the seller community to grow profitably.  We look forward to seeking valuable feedback from our sellers to innovate our services to meet their requirements in the best possible way. With the festive period around the corner, we are positive that through Amazon Connect we will empower sellers to catalyse their growth on our platform.''

Speaking on the frequency of such programs, Gopal added, ''We have seen an overwhelming response in this chapter. We have plans to continue and grow these occurrences to best cater to all relevant segment of sellers on''

The first Amazon Connect event also comprised of a felicitation ceremony for sellers who performed well on the marketplace, who in the first half of 2016 have substantially grown their business and met Amazon's high bar of quality customer experience consistently.

Kick-starting the first Amazon Connect conference, Neeraj Chawla, owner of Prakash eSolutions (uRead), Hemanth and Sumanth Lingala, owners of Green Mobiles (Gadget Direct), Aditya Agarwal co-founder of Campus Sutra, Sashi, owner of Saisanj Retail Pvt Ltd (Redlily) and Deep and Ankit Goel, owners of Ankit Enterprises (meSleep) were felicitated as key achievers.

Since its launch in June 2013, has been working extensively to launch services that meet different business requirements of sellers and help them grow their business profitably online.

From running an extensive education and skilling program for SMEs called Seller University, offering Fulfilment By Amazon (a pay-as-you-go fulfilment service wherein  packs, ships and delivers products to customers, manages returns and does customer service on behalf of the sellers), innovating Easy Ship (an assisted shipping service that makes it easy for sellers to ship products across India), launching Seller Flex (bringing Amazon's flagship FBA experience to the seller's doorstep by implementing the FBA technology at sellers' warehouses), introducing Amazon Tatkal (a service-on-wheels to help SMBs get online within 60 minutes), to  building the largest storage capacity in ecommerce in India for sellers to the tune of 6 million cubic feet, has been helping sellers reach millions of customers across the country.


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