Reliance Broadcast ties up with RTL for TV venture
11 Mar 2011
Reliance Broadcast Network Ltd today said it plans to form an equal joint venture with Luxembourg-based RTL Group SA mainly for owning and operating television channels in India.
The joint venture will initially look to provide content and services and also plans to own and operate English, Hindi and local-language television channels in the country, the company said in a regulatory filing.
The statement didn't provide any financial details of the joint venture.
The initial scope of the investment would include a reality channel with international content, mainly from RTL Group's production arm FremantleMedia, and a channel targeting male viewers with action-oriented content, the company said.
Both channels would mainly target urban populations in the country, it added.
In August, the company finalised a similar pact with a division of US media company CBS Corp to launch television channels in India.
