Reliance Big TV launches iHolidays and iMall

DTH provider Reliance BIG TV introduced two new interactive services, ''iHolidays'' and ''iMall'' to its existing bouquet of iServices.

iHolidays is an exclusive tie-up with, the online travel portal, through which subscribers will be able to search, view and book their dream holiday packages, and get the best deals on international and domestic hotels at affordable and discounted prices.

''iMall'' is a dedicated shopping channel for Reliance BIG TV subscribers offering wide variety of products and exclusive deals. The service is in partnership with JPearls, the jewellery brand that offers users to view and buy gold, diamond and pearl jewellery sitting in the comfort of their homes.

Umesh Rao, senior vice president, Reliance BIG TV, said, ''We are delighted to have partnered with and JPearls to introduce ''iHolidays'' and ''iMall'' respectively on Reliance BIG TV. Going forward, we plan to build significant momentum in the VAS space. We are committed to bringing in enriched and differentiated content to delight our subscribers"

Neelu Singh, COO,, said, ''We believe that Reliance BIG TV with its high number of subscribers is the perfect vehicle to promote our offers and enhance our distribution channel.''

Reliance BIG TV DTH is a wholly owned subsidiary of Reliance Communications.