Idea expands 4G services to 9 towns in Assam with launch in Guwahati

Idea Cellular, India's third-largest mobile operator by users, has started 4G services in 9 towns of Assam including Guwahati, Bongaigaon, Nagaon, Tezpur, Jorhat and Lumding. Idea says it will expand rapidly its 4G network to cover 13 towns in Assam by June 2017.

Since the launch of Idea's 4G services in North East last year, Idea has expanded its 4G footprint in North East circle to cover 55 towns including all the six state capitals – Shillong, Imphal, Kohima, Agartala, Aizwal and Itanagar.

Idea also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of Assam. As part of the Digital Idea offerings, the company will offer a suite of three entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark - for its over 13.3 lakh customers in Assam circle.

''Idea has consistently invested in expansion of the network to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G and 3G platforms, which now covers over 50 per cent of India's population,'' Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said.

Idea's mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.

''Idea's 4G services in north east circle were launched in March 2016. We have now expanded 40 per cent of our total sites there to offer 4G network covering a population of 2.6 million in the North-East region,'' said Pradip Chanda – Circle Head, Assam & NESA at Idea Cellular.

Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in Assam. From Unlimited 4G Data for 1 hour @ Rs.15 to handset bonanza offers and smartphone deals, Idea offers a range of products for all categories of users.