Idea Cellular launches 4G services in Jammu

Idea Cellular, an Aditya Birla group company, has launched 4G services in Jammu & Kashmir circle today, with it flagging off services from Jammu. The company will expand 4G network to cover 10 towns by month end.

Idea 4G services will cover 20 towns including the major cities of Jammu, Udhampur, Rajauri, Punch, Reasi, Kathua and Samba by June, it said in a statement.

The operator has also unveiled Digital Idea, a suite of digital applications for the on-the-move consumers of J&K circle. As part of the Digital Idea offerings, the company will offer a suite of three entertainment apps – Idea Music Lounge, Idea Movie Club and Idea Game Spark - for its more than 8.9 lakh customers in J&K circle.

''Idea has consistently invested in expansion of the network to become a pan-India wireless broadband operator, readying our 200 million customers for the Digital era. Over the last one year, Idea has more than doubled its mobile broadband network on 4G and 3G platform, which now covers over 50 per cent of India's population,'' Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular said.

Idea's mobile broadband data services are currently available to nearly 500 million Indians across nearly 100,000 towns and villages.

''Idea has forayed into Digital services through the launch of Digital Idea. Going forward too, Idea will continue to expand its digital offerings into digital communication, digital payments, cloud and storage, digital information and many more. 'Digital Idea' is to empower over 1.3 billion Indians to 'Get more out of life.''

Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in J&K. Idea has introduced a range of attractive offers including tariff packs, bundled smartphone offers and digital content for its users in J&K. Free 4G SIM upgrade, one hour of 4G Data free for 30 days, 1GB unlimited recharge are a few of the offerings.