Idea Cellular launches "green" telecom towers in Madhya Pradesh

Idea Cellular Ltd, India's third largest mobile service provider by revenue, has launched green telecom towers in Nagda, Madhya Pradesh.

The towers are being powered by hydrogen, obtained as by-product of the chlor-alkali, which would otherwise use diesel to run generators in the absence of power from grid, the Aditya Birla Group company said in a statement.

''Fuel cell-based power generation is reliable and efficient, with green attributes. As leaders in the hunt for cost effective substitutes for fossil fuels, we will ensure we will explore all opportunities to enhance our sustainability commitments'' said Anil Tandan, Chief technology Officer of Idea Cellular.

''This project will be the first of its kind in India and will project the group as pioneers in green energy initiatives,'' K Suresh, Unit Head of Chemical Division, Grasim said.

The company will deploy fuel cell systems near Grasim's chemical division in Madhya Pradesh.

India has about 353,813 telecom towers growing at 19 per cent per annum, according to a Voice&Data survey in February.