Hero MotoCorp in technology tie-up with Erik Buell Racing
22 Feb 2012
Hero MotoCorp Ltd, the country's largest two-wheeler maker, today announced a technology sourcing partnership with US-based Erik Buell Racing (EBR), as it looks to strengthen its presence in the high-end bike segment globally.
Hero MotoCorp, which broke off an alliance with Japan's Honda in the erstwhile Hero Honda Motors, is trying to enhance its technological prowess through strategic alliances with other global technology leaders.
Under the partnership with EBR, Hero MotoCorp will receive support in terms of cutting-edge technology and design to develop future models.
East Troy, Wisconsin-based ERB specialises in designing and manufacturing powerful and high-speed motorcycles.
"It gives me immense pleasure to welcome Eric Bull to the exciting world of Hero MotoCorp. This is in keeping with my objective of quickly scaling up our own in-house R&D capabilities to a global two-wheeler technology powerhouse by leveraging a network of strategic international alliances. Eric and his team have been working closely with our engineers and designers to develop our next generation range of products with cutting-edge technology and first-of-its-kind features,'' Pawan Munjal, managing director and chief executive of Hero MotoCorp, said.
"The Indian two-wheeler industry is set to evolve, and it is only natural that as the market leader, we are driving this change. As part of this plan, Erik is going to play an integral role in giving shape to some of my dream two-wheelers for the discerning youth of today," he said, adding the two have made some definite progress in this direction and that the results would soon be there for all to see.