Leading electronic media conglomerates Zee Group and Star India have joined hands to form an alliance for distribution of television content.
Under the landmark deal announced in Mumbai, Star Den Media Services Pvt Ltd and Zee Turner Ltd are to form a joint venture to combine distribution of their respective channel bouquets in the country.
At present, Zee Turner Ltd, handles the distribution of Zee channels. Zee Turner Ltd is a 74:26 joint venture company of Zee's parent Essel Group and Turner International, and runs channels like Cartoon Network and Pogo in India.
The distribution of Star channels, on the other hand, is handled by StarDen, a 50:50 joint venture between Star India and Sameer Manchanda's DEN Networks.
The newly formed company, Media Pro Enterprise India Pvt Ltd, a 50:50 joint venture between Zee Turner and Star Den Media Services, would jointly aggregate and distribute channels licensed to Zee Turner and Star Den.
Zee Entertainment Enterprises CEO and MD Punit Goenka said, "The Indian Television market is growing rapidly and provides ample opportunities for the JV company to create value."