labels: Sony Electronics, Environment, News reports (automotive)
Saab 9-X BioHybrid at Geneva Auto Show to feature Sony Ericsson wireless interface news
05 March 2008

The Saab 9-X BioHybrid concept is a future compact car from Saab. It is designed with the needs of the youthful customers for whom aesthetics, performance and high-tech communications are bundled in this sporty vehicle.

Anthony Lo, director, advanced design, GM Europe, says, "This car is all about efficiency in design and performance."

He further states, "the shape of the 9-X is right for a car of this size, and the longer roof line helps the aerodynamics as well as providing more rear headroom and interior space."

The 9-X BioHybrid also explores the possibilities of using aerodynamics to reduce drag and fuel consumption at cruising speeds.

Considering the needs of youthful customers, Saab has collaborated with Sony Ericsson to provide a high-tech environment within the car. This synergy has given rise to a wireless interface for streaming data, entertainment and satellite navigation functions. The interface also allows the simultaneous use of multiple devices when passengers are in the car.

Anthony Lo further adds, "This car shows how our concept work can be carried forward into a compact format. It has a number of features which we will be developing further, such as the new driver focused design theme, the importance of clean, uncluttered surfaces and the easy, seamless connectivity inside the car."

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Saab 9-X BioHybrid at Geneva Auto Show to feature Sony Ericsson wireless interface